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Why is my site getting more traffic - I haven't done anything?

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History: I've been running a small website for about a year. For the first 6 months, I engaged several freelancers to help with SEO -- link building, submit to directories, article submissions, a few paid press releases, etc... none of this had anything more than a modest impact, and for the last 6 months I've done no SEO work, and few updates or content adds have been made to the site.

 

For the last 2 months (almost exactly 1 year since my site launched) i've noticed an improvement in ranking and a 50% increase in traffic, and I have no idea why. I'm afraid to do anything in case I screw it up.

 

Is it that the site has 'aged' enough for google now? Could the SEO freelancers have submitted links that penalized me and those penalties have finally worn off? is it something else? Have the submitted links been around long enough now that they give me more juice?

 

Any thoughts on this are appreciated. Thanks in advance!

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