Facebook's Advice to Marketers: Post Stuff About Your Brand

[Feed]

Pretty good read, great help to have better branding using your corporate facebook fanpage:

Quote:

For example,

a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating I decided to go on my first cruise because ____, performed better than one that said, Hang in there everybody. Monday will be over before we know it.

 

 

Topics related to brand or about the brand were significant predictors of increased engagement, says Sean Bruich, head of measurement at Facebook. When pages post about topics related to brands, they increase engagement.

 

 

The advice may seem obvious, but Bruich points out that many brands try to stay relevant by just publishing the latest meme.

 

 

Facebooks other advice to brands is

to use photos, albums and videos to generate more shares and to post a clear call to action (Like this if) to increase comments. The company also confirmed the conventional wisdom that asking a question in a post will lead to more engagement.

 

 

Continue reading:

[/url]http://mashable.com/2012/05/15/faceb...-to-marketers/

 

Will you follow this advice from Facebook? Or will you stick to you way?