Nice things you name there Mike, I agree with those horrible items.
But than again, it is al about the topic of the board. I do not agree completely with what you say. You make a comparison with a mall and shopwindows, but I do not think you can compare that with a board, unless you are selling items/products.
Also, I do not think it realy matters for SEO how the order of your forums are. Ofcourse the general forums must be a small percentage of the board, but that is logical. It would be bad to see more pages in SE about the wrong stuff. I think this because people will find you anyway.
I have my general forums on top. I must say my board is about health with pretty heavy topics and the reason I have it on top is as follows:
- In my country it is more common that way, so it would make people irritated to find each board uses something else
- In it are intro, feedback, news, agenda, requests for participation for tvprograms, interviews etc, but also offtopic. So it shows perfectly what we are about, but also that we can have fun, not only serious stuff.
- Rules are there too. These are very, very important for us so besides the registrationrules, I want all members not to miss it out. (I hate forced read, so wont use that)
- 80% of our visitors find us by SE, so it proofs it does not matter if it is on top or not, people search on words, not on board.
- Most people visit my (and your) board knowing what it is about. So they know what they can find and on any board it is pretty common to scroll to see all info. So better to put these forums on top, the other ones they will find anyway.
But must say it does depend on the topic of your board. What works best for my board may be bad for yours. Like I said, here in Holland it is most common to have the general forums on top (I do not know one which does it other way round right now) and it works fine, so again: Why do US boards do it other way round. I do think the general forums are a very important part of a board, and I do not mean the offtopics/fun forum, but the rest.