SEO News

YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you�re seeking decent traffic and brand exposure on YouTube, then these tips � along with dedication and some patience � will help you succeed. Source: Search Engine Watch

Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn�t steep discounts, national ad campaigns, and opening stores at midnight? Source: Search Engine Watch

Back when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was only three years ago (almost to the day), but my how the landscape has changed. In 2013, to get to the top of Google it was merely a manner of doing some killer keyword research, ensuring your site had a good and clear structure and making sure you had a ton of high authority backlinks coming your way. And although these are all still very relevant practices today, we also now have to contend with these brand new factors too… Disclaimer: there are hundreds of things you need to do to improve search visibility,…

Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload. Source: Search Engine Watch

If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile shoppers with the same success as PC shoppers. As Andy Favell writes in ClickZ Intelligence’s new report, ‘The DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design’: “It is fair to conclude that conversions would be higher if the m-commerce experience on …

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meagre $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter. For advertisers, better LinkedIn ads would offer some pretty obvious benefits. It would give brands and businesses another platform to reach LinkedIn’s 450 million professionals (although only a quarter of those users are reportedly activ…

Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Source: Search Engine Watch

Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here. Source: Search Engine Watch

Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are issues are front and center in the everyday lives of the public via search. Source: Search Engine Watch

Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile operating system is the first to surpass 100 million quarterly shipments in a single quarter. Source: Search Engine Watch

The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. Source: Search Engine Watch

Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information you need is time consuming if you don�t know some of the tricks. Read on to discover 10 of the best! Source: Search Engine Watch

Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. Source: Search Engine Watch

Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Source: Search Engine Watch

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. Source: Search Engine Watch

Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Source: Search Engine Watch

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Source: Search Engine Watch

Google�s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand. Source: Search Engine Watch

Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013. Source: Search Engine Watch

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Source: Search Engine Watch