SEO News

Merry Morud from aimClear and TPG�s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads. Source: Search Engine Watch

Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report. Source: Search Engine Watch

Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade them so your pitch makes the cut. Source: Search Engine Watch

Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users. Source: Search Engine Watch

Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Source: Search Engine Watch

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have news from the depths of the irony-well, a few Google product updates and the social network everyone forgot about adds some pretty good ecommerce functions. Adblock Plus launches its own ad service Oh the irony of ironies. Well maybe it’s not ironic, maybe it’s just hilariously predictable. Adblock Plus is getting into the ad business with launch of its own RTB platform. Yes apparently there are ads that should be allowed, you know, the ‘good kind’ – and they’re the ones provided by Adblock Plus itself As Al Roberts report…

19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of a lot of digital marketers’ frustrations. While people aspire for the next piece of viral content, expecting to become internet sensations overnight, it needs to be understood that things like this don’t happen by accident. Of course, there is some degree of luck involved in just how popular a piece of content is, but the process of creating the idea and building out the strategy behind it is the core to success. Everybody needs content. As digital strategists, SEOs and consultants, and as consumers, we …

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. Source: Search Engine Watch

The student who wins this year's Doodle 4 Google contest will get his or her logo published on Googleâs homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. Source: Search Engine Watch

With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from more than 1 billion abandoned carts, we know that Tuesday is the ‘worst’ day of the week for cart abandonment. Fewest abandonments happen on a Saturday between 8 and 9pm, while abandonment is lowest around Christmas and similar sale periods, as people have less reason to delay purchases. 3: Add to Cart Rate…

An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. Source: Search Engine Watch

Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced Microsoft's lobbying spending by more than $7 million. Source: Search Engine Watch

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. Source: Search Engine Watch

Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us � not just a cryptic message of �be better� and a spanking if we don't do it your way. Source: Search Engine Watch

Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets. Source: Search Engine Watch

Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool that allows site owners to test page layouts and copy without changing a page’s source code. This new version, for which users can sign up to trial now, will be available for anyone with an Analytics account worldwide, free of charge. How will it work? The functionality is similar to the likes of Optimizely (as…

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? Source: Search Engine Watch

People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cut…

Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details â allowing you to take control of your website's data and improve your results. Source: Search Engine Watch

As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you. Whether you are a reader (hi Steve), a contributor, a commenter or a malicious hacker, hell-bent on accessing our database in order to find out the secrets of my unpublished opus “4 and a bit ways to make images load a little bit quicker”, we genuinely appreciate you taking the time and energy to get involved. What can we say – without you we’re…