SEO News

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally rolled out As I reported earlier today, Google has finally confirmed that its Penguin algorithm update is now rolling out in all languages. The spammy-link killing update will feature the following improvements… Penguin is now real-time Penguin data is refreshed in real time, so any changes will be made as soon as the…

Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else â making sure both experts and regular folks can understand. Source: Search Engine Watch

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The âData Cubeâ â the muscle behind the companyâs S3 platform â is now directly accessible to customers for on-demand resear Source: Search Engine Watch

Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Source: Search Engine Watch

Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed. Source: Search Engine Watch

A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have collected the information through social apps. Source: Search Engine Watch

A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. Source: Search Engine Watch

Acquiring downloads and installs of a mobile app isn�t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Source: Search Engine Watch

SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast projections. What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes? At Zazzle Media, we lead all our recommendations with data. We ground this with keywords, but then pull all the information we can about our competitors to make informed decisions. We then u…

Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days. Source: Search Engine Watch

Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that�s thin. These are a few of my least favorite SEO things. You can do better. Here�s how. Source: Search Engine Watch

Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match. Source: Search Engine Watch

Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the company's handling of the Digital Millennium Copyright Act (DMCA). Source: Search Engine Watch

As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. Source: Search Engine Watch

Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade them so your pitch makes the cut. Source: Search Engine Watch

EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking." Source: Search Engine Watch

Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users. Source: Search Engine Watch

19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of a lot of digital marketers’ frustrations. While people aspire for the next piece of viral content, expecting to become internet sensations overnight, it needs to be understood that things like this don’t happen by accident. Of course, there is some degree of luck involved in just how popular a piece of content is, but the process of creating the idea and building out the strategy behind it is the core to success. Everybody needs content. As digital strategists, SEOs and consultants, and as consumers, we …

If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Source: Search Engine Watch

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are. Here are six crazy ideas that will help you look like a really big deal using social media ads. 1. Target ads a…