SEO News

If a post is well written and makes a good point, but falls short somehow � if the idea isn�t closed up tightly and all objections addressed � it can leave readers dissatisfied. Here�s why you need to create content that will delight your readers. Source: Search Engine Watch

Seeking more dollars this holiday season? Meet the Digital Endcap � a display ad for a manufacturer that appears on a retailer�s website, allowing the retailer to further monetize the traffic it�s already generating, at virtually zero marginal cost. Source: Search Engine Watch

Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. The man won the defamation lawsuit after showing Google's search results linked him to an underworld figure. Source: Search Engine Watch

Merry Morud from aimClear and TPG�s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads. Source: Search Engine Watch

President Obama is trouncing Romney with 53 percent of total shares � 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Source: Search Engine Watch

The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. Source: Search Engine Watch

Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. Source: Search Engine Watch

Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. Source: Search Engine Watch

Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile operating system is the first to surpass 100 million quarterly shipments in a single quarter. Source: Search Engine Watch

Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Already available on smartphones running Android 4.1 Jelly Bean, Google's updated voice search application looks set to take on Apple's Siri. Source: Search Engine Watch

Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Source: Search Engine Watch

Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand. Source: Search Engine Watch

Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and potential customers, improve your bottom line, and get better disciplined socially at SES Chicago. Source: Search Engine Watch

A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook. Source: Search Engine Watch

The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario�s Dave Rohrer. Source: Search Engine Watch

Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results. Source: Search Engine Watch

Google is celebrating Halloween 2012 with an interactive haunted house logo, complete with jack-o-lanterns, ghosts, scary creatures, and a black cat. Clicking on various features causes the image to come to life, complete with a spooky soundtrack. Source: Search Engine Watch

Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here. Source: Search Engine Watch

Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. Source: Search Engine Watch

As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you�ve identified your ideal customer, here�s how you can use the principles of choice architecture to get the clicks you want. Source: Search Engine Watch