SEO News

Acquiring downloads and installs of a mobile app isn�t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Source: Search Engine Watch

A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. Source: Search Engine Watch

What does 2013 hold for marketers? What will be the biggest industry trends in the new year you�ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more. Source: Search Engine Watch

Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time. Source: Search Engine Watch

What do you do if you�re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion. Source: Search Engine Watch

Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Source: Search Engine Watch

Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. Source: Search Engine Watch

Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag. Source: Search Engine Watch

Jasmine Sandler from Agent-cy opened SES Chicago with her LinkedIn workshop, just prior to Google�s Avinash Kaushik taking the main stage for his keynote presentation. Learn how Sandler uses LinkedIn for lead generation and sales. Source: Search Engine Watch

Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers. Source: Search Engine Watch

A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program. Source: Search Engine Watch

Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are measuring results as accurately as possible. Here's how to justify � with data � the impact that social media has on content marketing. Source: Search Engine Watch

Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Here are two key ways small businesses can use Google+ Local to acquire new customers. Source: Search Engine Watch

You want to help your organic listings stand out in the search results � this is becoming increasingly important as more websites compete with you for visibility and clicks. Here�s how to add reviews to your site using schema structured data markup. Source: Search Engine Watch

Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Source: Search Engine Watch

You want to rank many pages on a site, not just the homepage. You're also actively making changes to your sites and want bots to quickly see this. Here's how to ensure search engine bots will frequent your site more often and crawl more pages. Source: Search Engine Watch

With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail. Source: Search Engine Watch

When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website � and how to fix them. Source: Search Engine Watch

You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don�t launch a crowdfunding campaign without a clear strategy and agile plan including three key components. Source: Search Engine Watch

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of brands plan to invest more in local for 2013. Source: Search Engine Watch