SEO News

Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless content zombies, as well as how to survive should your website become infected by contagious links. Source: Search Engine Watch

With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots. Source: Search Engine Watch

Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer? Many marketers face this problem, especially given the constantly evolving nature of social media. What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them. Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction. Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed. Since soci…

User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn�t enough. If you�re looking to lift the conversion rates on your product pages, try out some of these eight new formats in your reviews. Source: Search Engine Watch

SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brandâs audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. Source: Search Engine Watch

Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits. In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what mak…

To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering your company that you're worthy of trust? Source: Search Engine Watch

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday. With a stable economy, low unemployment and more disposable income, sales are expected to exceed $1 trillion, or a 3.6%-4% increase in sales over the same period last year (November-January). That’s good news for many retailers who have been forced to close some stores, streamline SKUs and reduce expenses, but it’s no time to sit back and rest on the innovation front. While most retailers have finalized their holiday plans by now, use the next few weeks to test, pilot and innovate to yield new learnings, ins…

Google�s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They�re in AdMob, and they�re ripe for the picking. Source: Search Engine Watch

With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google. Source: Search Engine Watch

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Source: Search Engine Watch

This handy feature makes it easy for you to tweet a snapshot of any websiteâs linking profile, including the Link Profile Chart if itâs available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API. Source: Search Engine Watch

With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits � for advertising, promotions, PR, customer services, market research, recruitment and more. Source: Search Engine Watch

Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Source: Search Engine Watch

Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. Source: Search Engine Watch

Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package. Source: Search Engine Watch

A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation. Source: Search Engine Watch

�The Joy of Painting� TV show host Bob Ross is celebrated on Google�s homepage today with a Doodle paying tribute to the artist known for teaching PBS viewers to paint landscapes, including mountains surrounded by happy little clouds and trees. Source: Search Engine Watch

Wojcicki pushed hard for Googleâs acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Source: Search Engine Watch

When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you�ve finished your work, then what? How often do you optimize, or re-optimize? Source: Search Engine Watch