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Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes. With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity. Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only. Most ecommerce sites use s…
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You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view. There are few other tweaks and improvements to aid the search experience too, as outlined below. Most of them designed to keep you out of the cold and away from Black Friday frenzy for as long as possible. Crowd control Popular Times has been a feature in Google Search and Maps since last year. It’s a way of seeing what time and day during the week a business is typically busy. But now, Google is adding real-time data to this functionality so you can see whether it’s worth leaving the house or not right now. Perfect timing for this coming Bl…
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Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads. At the moment you’re able to view your ads’ performance based on different locations, revealing the places your customers are located and the locations they’re most interested in visiting. But now if you use the location extension you can see a distance report that will show store visits based on how far away people are from your store when they search. To use an example from Google, if your store visit rate is highest within one mile of a store, you could apply targeting around that specific radius. Store visits distance reportin…
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There’s been extensive discussion during the past weeks about Facebook’s fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook’s future plans. There is a great controversy regarding fake stories on social media and how they may affect users’ opinions over a subject, and Facebook received a significant amount of criticism on its lack of measures to avoid turning misinformation viral. Mark Zuckerberg has decided to speak about this issue, in attempt to defend the popular social platform and most importantly, to announce the network’s future plans on handling similar c…
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We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over the last 60-90 days and optimize against it We’re looking for two specific buckets here: Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library an…
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5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile. Indeed, we are looking at a seismic event that will dramatically change mobile marketing for publishers, advertisers and end users. Here’s what you should know now: It’s not just about speed Looking back on it now, we can see how 4G ushered in the era of mobile video advertising, a…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebook launches analytics for Messenger chatbots On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics. Al Roberts reported for Search Engine Watch’s …
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Hashtags certainly aren’t new on social platforms, but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts. Trackmaven analysed more than 65,000 posts on social media, offering useful insights on how the use of hashtags changes on each platform. Let’s see their impact on the biggest social networks. Facebook: one hashtag can increase the engagement Facebook may not be the most popular platform to use hashtags, but they still seem to increase the audience’s e…
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Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry. In this column we ask: what do advertisers, agencies, ad exchanges, ad networks, demand-side platforms DSPs and other adtech providers need to do to stop mobile getting to the same state as web ad fraud? What is mobile ad fraud? Mobile ad fraud occurs where mobile ad impressions or cli…
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Credible and reliable endorsements are now, more so than ever, vital to a brand’s success. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensuring that your brand and product are being seen in the right place, at the right time and most importantly, by the right people. It is becoming increasingly apparent that brands are choosing to recruit digital influencers to act as their ambassadors. Previously, brands would try to on-board a celebrity to become the face of their brand or product – so why, in recent years, have we seen a shift to digital influencers? Perhaps, it’s because digital influencers are still often seen a…
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The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth. While that report came out two years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet com…
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US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all meas…
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Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and this cannot be overlooked by any site owner. In fact, a page’s load time affects several key areas: Sales It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still. …
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If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more. However, in most cases, both the above options possibly didn’t work out for you. Most likely your site was rejected by high-quality CPM ad networks bec…
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By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets. This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku. As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targe…
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By presenting an animated gif of everybody screaming and crying? By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November? Or by just hosting some classic re-runs of The Simpsons (circa 91 – 98) in order to keep everyone’s blood pressure at a healthy, non-panic attack triggering level. Close… Google will in fact be presenting the results of the US election in a real-time count built right into the first search results page. You’ll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as w…
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We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released. It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm? In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update. Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery. Out of An…
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A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it will help keep track with the objectives and their results. What is a digital marketing strategy? …
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Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SEO is the way to go when it comes to boosting the popularity of your website and your brand? When it comes to inbound marketing, no other technique can deliver the same results. Writing SEO content is the heart and soul of effective optimization but it’s far from an easy task. Various tools can be used to simplify the process and make it more effective. If you’re just getting started with SEO content, you’ll find the following 10 tools to be quite useful. 1. Google Search Console This one is an absolute essential…
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Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming’ links. Why are backlinks important? As revealed by Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, earlier this year, links pointing to your website are one of the top three Google ranking factors. Backlinks are a vote of confidence that someone outside of your own web property trusts your …
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