SEO News

Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that allows users to preview results and edit their query. Source: Search Engine Watch

Google's Bradley Horowitz took the opportunity in an onstage interview to slam Facebook Ads, claiming they are intrusive and �pissing off users.� Google doesn�t need to jam ads in users� faces to make next week�s payroll, he said. Hilarity ensue Source: Search Engine Watch

Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. Source: Search Engine Watch

It is that time of year again, the holidays are here. Need to find the perfect gift for your geek, nerd, or tech addict? Then you know technology and overall nerdgeekery are critical to gift happiness. Here are some very interesting gifts ideas. Source: Search Engine Watch

An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. Source: Search Engine Watch

Microsoft this week, during the holiday season, increased the public pressure on Google with its �Scroogled� campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S. Source: Search Engine Watch

Google has launched a website called "Verteidige dein netz" or Defend your network, to warn people in Germany about proposed changes to German law, specifically the Copyright Act of the Federal Republic of Germany. Source: Search Engine Watch

Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced Microsoft's lobbying spending by more than $7 million. Source: Search Engine Watch

Google CEO Larry Page met with U.S. Federal Trade Commission officials, while Google's Executive Chairman Eric Schmidt was seen with head of the firm's Washington, DC office and former Republican Congresswoman Susan Molinari. Source: Search Engine Watch

With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. Source: Search Engine Watch

It�s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don�t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. Source: Search Engine Watch

It�s true: Facebook ads just ain�t what they used to be. In case the recent changes have you scratching your head, here you�ll find a run-down of the most common self-service Facebook ads, text, and image specs, and what they are best used for. Source: Search Engine Watch

It�s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features added to Google AdWords or Bing Ads. Now it�s time to make sure you're utilizing all these features to their fullest. Source: Search Engine Watch

Attention site owners: former employees, consultants, or contractors may now have access to your Google Webmaster Tools and Analytics accounts. A Google security flaw has restored access to users who no longer should have that access. Source: Search Engine Watch

A hacker is selling what is claimed to be a zero-day exploit that will let criminals hijack control of Yahoo Mail users' accounts. The hacker, known as TheHell, posted a video marketing a $700 exploit kit on the secretive Darkode cybercrime market. Source: Search Engine Watch

Twitter users will be able to download every tweet they've ever sent by the year's end, according to Twitter CEO Dick Costolo. It has taken so long for Twitter to offer users their archives because the site isn't suited for archive distribution. Source: Search Engine Watch

Bing�s Top Searches list is out and reads like a compendium of everything that is wrong with America. The iPhone 5 beat out the 2012 election in news, while Kim Kardashian, Justin Bieber and Miley Cyrus were the most searched people of the year. Source: Search Engine Watch

Learn why those calling social media marketing � and Twitter, in particular � a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more importantly, how you should really be looking at social. Source: Search Engine Watch

Content marketing is a huge, vitally important part of company and marketing strategy. But if you�re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. Source: Search Engine Watch

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. Source: Search Engine Watch