SEO News

Instead of focusing on New Year�s resolutions, let�s look back at the things B2B SEOs did that were working in the past year. Let�s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. Source: Search Engine Watch

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. Source: Search Engine Watch

Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer. Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing. Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin. Unicorn Hunters: Uncovering the Secrets of the Unicorn Culture from their Birthplace Unicorns are still a relatively rare and increasingly sought after breed, but what is the secret to these $1billion+ beasts? What can you learn fr…

The same tactics that make search marketing uniquely effective at capturing a user�s intent can now be deployed on Facebook. Here's a quick look at what Facebook�s introduction of search retargeting on the FBX means for advertisers. Source: Search Engine Watch

Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well. Source: Search Engine Watch

Numerous websites outsource their SEO, but why is this so important? In this day and age, website owners realize that you cannot run a profitable internet business without optimizing their website. However, it is very expensive to hire top-tier, domestic companies to do this job for you. Starting a new website is a big financial burden as it is. So, people decide to outsource instead. What is SEO outsourcing? Outsourcing isn’t a new concept. It has been around for decades and it represents the basis of Western economy. How did outsourcing start? Salaries are the biggest cost for any company. As the USA started experiencing economic growth, living standards …

Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required. Source: Search Engine Watch

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Source: Search Engine Watch

It’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intelligence and developing increasingly sophisticated algorithms, it’s unusual to come across a company which sets out to do the exact opposite. Enter Digle, the ‘people-powered’ search platform. One part Yahoo Answers, one part classifieds, and two parts gamified search engine, Digle has set out to buck the system of search and SEO by putting the power into the hands of people, not machines, to find and deliver results. In a way, it makes a lot of sense. Search engines have definitely been developing in a direction which mean…

Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services. Source: Search Engine Watch

Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Source: Search Engine Watch

Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results. Here are some quick tips to consider when writing your next post. Feel free to copy-paste them, write them down, bookmark the page, or memorise them. 1. Title A title has to be descriptive, but also concise. Google only displays the first 55-60 characters of a title tag, which means that an ideal length is approximately…

Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. Source: Search Engine Watch

A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [viewable here as PDF] – gives a good insight into the thoughts of US marketers leading the way with data-related strategy. For me, what really stuck out from the research was how marketers rightfully want the best possible value from the contact data they collect and keep. But it is how they verify and how often they validate that data which ensures it is the best it can be. So…

What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren�t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave. Source: Search Engine Watch

A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market. Source: Search Engine Watch

Last week we published the fourth instalment of our complete guide to Google ranking signals. It concentrated on ‘content freshness’ and the practical ways you can ensure your webpages are recognised by Google as being relevant and up-to-date. This week we continue diving into on-page content factors, with duplicate content and syndication. What is duplicate content? Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Let’s say you write an article on all the animals discovered and named after Frank Zappa. Then someone else copies and pastes your exact text into a new webpage on their own website. Then you’re b…

Some of the exact elements that can elevate a site � content, links, and usability � can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site�s health. Source: Search Engine Watch

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Source: Search Engine Watch