SEO News

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags. Source: Search Engine Watch

It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face. Source: Search Engine Watch

Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If you appear too spammy, they have eager ears to describe their bad experience to. An influencer media campaign can thus turn into an online reputation crisis. Always think twice before pitching the influencers anything: Brainstorm together with your team before taking any action. 1. Start listening: Brand24 The f…

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Source: Search Engine Watch

Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, unnatural paid-for links, doorway pages, spam or hidden links, Google is swift and brutal with a manual penalty. Even if the transgression isn’t necessarily your own fault. In fact for some of the following well-known brands, they’re merely guilty of not paying enough attention or not being educated enough when it comes to what Google cracks down on. There’s some great advice here about what to do when hit with a manual penalty, but for now, let’s check out the circumstances of 12 hig…

A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market. Source: Search Engine Watch

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Source: Search Engine Watch

Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Source: Search Engine Watch

SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords. Source: Search Engine Watch

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Source: Search Engine Watch

Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately. Source: Search Engine Watch

Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed. Source: Search Engine Watch

Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. Source: Search Engine Watch

The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance. The conclusion: US companies – particularly the big US retailers – have a lot to learn from their Chinese contemporaries. In this column we are going to consider if the mobile opportunity in China is larger than in the US. This might help explain why Chinese companies appear to take mobile m…

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Source: Search Engine Watch

Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Source: Search Engine Watch

Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Source: Search Engine Watch

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Source: Search Engine Watch

In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. Source: Search Engine Watch

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us dete…