SEO News

Editorial links, just like editorial coverage can't be guaranteed. However, follow these suggestions and you'll maximize your chances of success. Source: Search Engine Watch

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. Source: Search Engine Watch

The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here�s how to make your profile visible and engaging so that qualified leads start flying into your LinkedIn inbox. Source: Search Engine Watch

When it comes to marketing on YouTube, advertisers don�t often pursue the video platform�s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. Source: Search Engine Watch

Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using the add-in GeoFlow for Excel. We thought we’d revisit John’s article and update it to reflect the latest geo-data functionality on offer in Excel 2016, as we have with VLOOKUP and other easy Excel shortcuts. GeoFlow was basically Excel charting plus Bing Maps on steroids. With geographic data from reports, like clicks by geographical location in Bing Ads, it can automatically detect each city on the map and overlay your click data. It was really easy to use. The Geoflow add-on was so popular, in fact, that Microsoft have decided to in…

Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Source: Search Engine Watch

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday search news round-up, we established that record-breaking levels of sales and spending mean Black Friday won’t be going anywhere for a while. But now, new figures from the NPD Group have cast doubt over whether retailers will make this holiday shopp…

Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. Source: Search Engine Watch

A hacker is selling what is claimed to be a zero-day exploit that will let criminals hijack control of Yahoo Mail users' accounts. The hacker, known as TheHell, posted a video marketing a $700 exploit kit on the secretive Darkode cybercrime market. Source: Search Engine Watch

The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor. We look at some of the key use cases for this new tool and why it's going to be so helpful for your campaigns. Source: Search Engine Watch

Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. Source: Search Engine Watch

Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies). Source: Search Engine Watch

Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more mana Source: Search Engine Watch

SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy. Source: Search Engine Watch

Facebook�s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Source: Search Engine Watch

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as s…

How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically different approach. To make your content work for SEO, Gibbons’ advice is to “start with the end in mind”. You need to be thinking about promotion from the word go, he said; so that when it comes to publishing your content, you already have a distribution and promotion strategy in mind, and have crafted your content towards that…

Back in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic shortcuts with a few that reflect some new functionality in Excel 2016. New Excel tips for 2016: 1. Navigate ‘The Ribbon’ with ALT In Excel 2016 the ribbon refers to the menu of tabs (File, Home, etc.) at the top of your workbook. Simply hitting ALT will quickly highlight the related keys then used to jump to certain ribbon tabs. For instance, ALT followed by M will take you to the ‘Formulas’ tab. You can easily move between tabs by pressing ALT and using the left and right arrow keys, while CTRL + F1 toggle…

Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Source: Search Engine Watch

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful stats on all the changes that occurred in the past year. Paid Search Google search ad spending grew 20% YoY in Q3 2016, although it’s down from the 22% growth a quarter earlier. Click volume grew 28%, while CPCs fell 6%. Google Shopping (PLA) spending grew 36% YoY on a 59% increase in clicks. Google text ad s…