SEO News

The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet. Source: Search Engine Watch

Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users. Source: Search Engine Watch

It�s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here�s how Bing Ads Intelligence can help improve your quality scores and landing page relevancy. Source: Search Engine Watch

Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Source: Search Engine Watch

What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are great, but wouldn’t it be good to automate the process, and bring in more targets? Of course it would! Basic tips to increase leads Before investing into tools, make sure you have some basic things in order: Make sure your pages are super fast. A slowly loading page is one of the most frequent reasons for a bounce. Use Page Speed tool to find what’s slowing your site down. Make sure your pages are hosted reliably. Downtime means your site will not even have a chance to convert. Use Uptime Report that monitors upt…

Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Source: Search Engine Watch

From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign. Source: Search Engine Watch

When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business. However, the problem with following a lot of metrics is that it can become very easy to not pay close attention to any of them, and isn’t the whole point of following metrics so that you know exactly what’s going on with your startup? Metrics have the potential to offer a ton of insight into your successes and failures, but only if you know which ones to track without getting overwhelmed. That’s why we’ve compiled this list of 10 important marketing metrics t…

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of a critical mass of relevant followers on a regular basis. Those organizations can be particularly creative or incredibly persistent, but the most effective strategy they can embrace may be to get all hands on deck in the form of an employee advocacy program. Of course, to go in this directi…

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS. It’s an established fact that Christmas no longer begins when supermarkets start stocking up on Quality Street, it begins when John Lewis releases its Christmas advert. And here’s something that may send a shiver down your cynical spine – it’s happening next week. Can you bare the anticipation? There are so many questions to be answered… Which heartstring will John Lewis cruelly manipulate? Last year it was older people, the year before that, bears. This year I predict so…

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. Source: Search Engine Watch

Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that�s thin. These are a few of my least favorite SEO things. You can do better. Here�s how. Source: Search Engine Watch

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law. This is why it’s so key, as a ma…

With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer? Let's put you to the test! Source: Search Engine Watch

Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. Source: Search Engine Watch

Creating content is easy. Creating great content? That’s much tougher. Just 10 short years ago, the barrier to entry was much lower for companies. Content marketing wasn’t even a thing. But once 2010 came around, it started exploding, as seen on Google Trends: In the past six years, the amount of content has grown exponentially. Everyone has bought into the now clichéd mantra: content is king. Yet, although brands, businesses, and publishers are cranking out more content every year, conversion rates aren’t increasing. Why? It goes back to the first sentence: creating great content is hard! Yet for all the changes we’ve seen, there are many basic things …

A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program. Source: Search Engine Watch

Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices. Source: Search Engine Watch

Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Source: Search Engine Watch

With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black". Source: Search Engine Watch