SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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In the movie Her, Joaquin Pheonix plays a lonely and heartbroken man who develops strong romantic feelings for his mobile operating system. “Samantha,” as he calls it, speaks to him, listens to him, and ultimately becomes a major part of his life. As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them. We talk to them a lot. Mobile technology is progressing quickly, and soon, speech recognition software will become even more advanced and far more prevalent than it is now. Ultimately, improved speech recognition software will have a significant impact on how the public uses sear…
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Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else â making sure both experts and regular folks can understand. Source: Search Engine Watch
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SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The âData Cubeâ â the muscle behind the companyâs S3 platform â is now directly accessible to customers for on-demand resear Source: Search Engine Watch
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Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Source: Search Engine Watch
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Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed. Source: Search Engine Watch
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A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have collected the information through social apps. Source: Search Engine Watch
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A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. Source: Search Engine Watch
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Acquiring downloads and installs of a mobile app isn�t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Source: Search Engine Watch
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Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that�s thin. These are a few of my least favorite SEO things. You can do better. Here�s how. Source: Search Engine Watch
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Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days. Source: Search Engine Watch
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SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast projections. What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes? At Zazzle Media, we lead all our recommendations with data. We ground this with keywords, but then pull all the information we can about our competitors to make informed decisions. We then u…
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Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match. Source: Search Engine Watch
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Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the company's handling of the Digital Millennium Copyright Act (DMCA). Source: Search Engine Watch
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As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. Source: Search Engine Watch
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Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade them so your pitch makes the cut. Source: Search Engine Watch
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EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking." Source: Search Engine Watch
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Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users. Source: Search Engine Watch
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19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of a lot of digital marketers’ frustrations. While people aspire for the next piece of viral content, expecting to become internet sensations overnight, it needs to be understood that things like this don’t happen by accident. Of course, there is some degree of luck involved in just how popular a piece of content is, but the process of creating the idea and building out the strategy behind it is the core to success. Everybody needs content. As digital strategists, SEOs and consultants, and as consumers, we …
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Using Google�s new �Google Experiments� for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here�s how you can conduct your own test. Source: Search Engine Watch
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Merry Morud from aimClear and TPG�s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads. Source: Search Engine Watch
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