SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
-
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program. Source: Search Engine Watch
-
- 0 replies
- 84 views
-
-
Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!" Source: Search Engine Watch
-
- 0 replies
- 84 views
-
-
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. Source: Search Engine Watch
-
- 0 replies
- 84 views
-
-
Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. Source: Search Engine Watch
-
- 0 replies
- 83 views
-
-
The Mayan calendar ended this month. Contrary to the �predictions,� it wasn�t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let�s look at the history of web content and trends for 2013. Source: Search Engine Watch
-
- 0 replies
- 83 views
-
-
The hashtag, or '#', is a regular feature on Twitter and is making its way into the daily conversations of people who actually say things like "hashtag: awkward" out loud. No wonder then that it is "word of the year". Source: Search Engine Watch
-
- 0 replies
- 83 views
-
-
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign. Source: Search Engine Watch
-
- 0 replies
- 82 views
-
-
Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores why traditional media sites should start taking advantage of the Pinterest traffic opportunity. Source: Search Engine Watch
-
- 0 replies
- 82 views
-
-
Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results. Source: Search Engine Watch
-
- 0 replies
- 82 views
-
-
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you�ve identified your ideal customer, here�s how you can use the principles of choice architecture to get the clicks you want. Source: Search Engine Watch
-
- 0 replies
- 82 views
-
-
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business. Source: Search Engine Watch
-
- 0 replies
- 82 views
-
-
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business � and they're getting very rich. Only Google has the tools to change it. Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google's guidelines. Follow these tips for a great start to link building in 2013 and beyond. Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs. Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.â Source: Search Engine Watch
-
- 0 replies
- 81 views
-
-
Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011. That initiative gives publishers and advertisers the ability to, for a fee, work with Adblock Plus to whitelist ads that meet certain criteria. Among other things, Acceptable Ads must be clearly distinguishable as advertising, can’t disrupt a user’s natural reading flow and must not exceed certain sizes or contain animation.…
-
- 0 replies
- 81 views
-
-
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally rolled out As I reported earlier today, Google has finally confirmed that its Penguin algorithm update is now rolling out in all languages. The spammy-link killing update will feature the following improvements… Penguin is now real-time Penguin data is refreshed in real time, so any changes will be made as soon as the…
-
- 0 replies
- 81 views
-