SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. Source: Search Engine Watch
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User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn�t enough. If you�re looking to lift the conversion rates on your product pages, try out some of these eight new formats in your reviews. Source: Search Engine Watch
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Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately. Source: Search Engine Watch
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It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines. Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started: 1. Adapt Your SEO Strategy for Voice Search Earlier this year, we learned that an estimated …
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What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. Source: Search Engine Watch
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New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of responders thought the best way to reach consumers was to answer their questions on platforms like Facebook. Source: Search Engine Watch
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We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over the last 60-90 days and optimize against it We’re looking for two specific buckets here: Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library an…
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You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use. Source: Search Engine Watch
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Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience. Source: Search Engine Watch
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Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. Source: Search Engine Watch
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Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Source: Search Engine Watch
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Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Source: Search Engine Watch
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This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. Source: Search Engine Watch
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We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released. It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm? In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update. Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery. Out of An…
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Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines. And that doesn't mean just concentrating on synonyms, either. Instead, focus on conveying the concept of your pages. Source: Search Engine Watch
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Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Source: Search Engine Watch
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This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here�s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. Source: Search Engine Watch
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Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Source: Search Engine Watch
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Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Source: Search Engine Watch
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With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail. Source: Search Engine Watch
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