SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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It�s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don�t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. Source: Search Engine Watch
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LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here's how to write articles that will succeed on LinkedIn. Source: Search Engine Watch
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Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If you appear too spammy, they have eager ears to describe their bad experience to. An influencer media campaign can thus turn into an online reputation crisis. Always think twice before pitching the influencers anything: Brainstorm together with your team before taking any action. 1. Start listening: Brand24 The f…
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Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Source: Search Engine Watch
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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. Source: Search Engine Watch
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Most video marketers have probably heard of the famous video from Psy � it�s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than �Gangnam Style� for inspiration. Source: Search Engine Watch
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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Source: Search Engine Watch
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If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Source: Search Engine Watch
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Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link. Source: Search Engine Watch
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Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Source: Search Engine Watch
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So, you�ve taken the plunge and hired a new PPC manager. Maybe you�ve decided to hire a PPC agency, or maybe you�re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. Source: Search Engine Watch
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The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. Source: Search Engine Watch
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Google�s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand. Source: Search Engine Watch
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The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. Source: Search Engine Watch
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Remember the Ice Bucket Challenge? Planking? Tebowing? At one time, these memes crossed the line from obscurity to mainstream. Even though Facebook and Twitter play a huge role in amplifying a challenge or helping memes go viral, the origins of that meme can usually be traced to anonymous social networks, like Reddit and 4chan. Viral content tends to start in smaller, closed networks (that often don’t use real names or identities). Vine and Snapchat – even Facebook Groups – are other places that bring together smaller, more tightly-knit communities with shared and interests and identity that tends to help incite participation. The meme or challenge takes off …
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Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Source: Search Engine Watch
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Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Source: Search Engine Watch
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Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Source: Search Engine Watch
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New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles â and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. Source: Search Engine Watch
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Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. Source: Search Engine Watch
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