SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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To boost promotions with a paid search campaigns, it�s important to have ad copy that supports the promotion and PR; purchase promotion and PR keywords; increase your branded paid search budget; and perform an ROI analysis on your strategy. Source: Search Engine Watch
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If a post is well written and makes a good point, but falls short somehow � if the idea isn�t closed up tightly and all objections addressed � it can leave readers dissatisfied. Here�s why you need to create content that will delight your readers. Source: Search Engine Watch
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Seeking more dollars this holiday season? Meet the Digital Endcap � a display ad for a manufacturer that appears on a retailer�s website, allowing the retailer to further monetize the traffic it�s already generating, at virtually zero marginal cost. Source: Search Engine Watch
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Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. The man won the defamation lawsuit after showing Google's search results linked him to an underworld figure. Source: Search Engine Watch
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Merry Morud from aimClear and TPG�s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads. Source: Search Engine Watch
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Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information you need is time consuming if you don�t know some of the tricks. Read on to discover 10 of the best! Source: Search Engine Watch
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Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. Source: Search Engine Watch
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In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being too slow about it. As a result, Google now faces the prospect of a government review in the UK. Source: Search Engine Watch
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Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. Source: Search Engine Watch
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With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. Source: Search Engine Watch
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Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month. Source: Search Engine Watch
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Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. Source: Search Engine Watch
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Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Source: Search Engine Watch
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Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. Source: Search Engine Watch
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The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here�s why what you tried before didn�t work � and here�s how to change your outlook Source: Search Engine Watch
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Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Source: Search Engine Watch
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Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or �modifiers�) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level. Source: Search Engine Watch
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E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. Source: Search Engine Watch
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The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? Source: Search Engine Watch
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Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Source: Search Engine Watch
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