SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Why twitter has PR 10 but facebook and google has PR 9?
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Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Source: Search Engine Watch
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SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords. Source: Search Engine Watch
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The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Source: Search Engine Watch
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Hey everybody, Thanks so much for taking the time to read my post. My website : http(colon)//bit.ly/Iu2pMI was recently (April 24th) tanked by Google. For 170 keywords I was dropped off the first 10 pages, while I was previously generally on the 2nd page, with about 20-30 terms appearing on the first page (and about 10 in #1). I am assuming this is because of my backlink profile, which I got from an SEO company that I used here on Freelancer. I do not know much about SEO, and could really use some help here. I was getting around 100-150 hits a day, and I haven't received a single one since the update. I am absolutely panicked and have no idea what to do now. …
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Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately. Source: Search Engine Watch
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Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed. Source: Search Engine Watch
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Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. Source: Search Engine Watch
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The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance. The conclusion: US companies – particularly the big US retailers – have a lot to learn from their Chinese contemporaries. In this column we are going to consider if the mobile opportunity in China is larger than in the US. This might help explain why Chinese companies appear to take mobile m…
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Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Source: Search Engine Watch
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Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Source: Search Engine Watch
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In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. Source: Search Engine Watch
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Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Source: Search Engine Watch
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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Source: Search Engine Watch
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An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us dete…
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The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is according to US research by McKinsey in their new report: Women in the Workplace The study surveyed 132 companies which collectively employ more than 4.6m people. It shows that while 75% of CEOs in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind. Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder The McKinsey report separates out key industries in the …
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According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals. Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry. This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance o…
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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. Source: Search Engine Watch
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Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging. Source: Search Engine Watch
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If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits. Source: Search Engine Watch
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