SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here. Source: Search Engine Watch
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Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. Source: Search Engine Watch
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As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you�ve identified your ideal customer, here�s how you can use the principles of choice architecture to get the clicks you want. Source: Search Engine Watch
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Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well. Source: Search Engine Watch
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When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you�ve finished your work, then what? How often do you optimize, or re-optimize? Source: Search Engine Watch
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Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are issues are front and center in the everyday lives of the public via search. Source: Search Engine Watch
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Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Source: Search Engine Watch
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Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand. Source: Search Engine Watch
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Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and potential customers, improve your bottom line, and get better disciplined socially at SES Chicago. Source: Search Engine Watch
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A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook. Source: Search Engine Watch
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Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Already available on smartphones running Android 4.1 Jelly Bean, Google's updated voice search application looks set to take on Apple's Siri. Source: Search Engine Watch
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Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. Source: Search Engine Watch
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Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. Source: Search Engine Watch
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Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile operating system is the first to surpass 100 million quarterly shipments in a single quarter. Source: Search Engine Watch
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The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. Source: Search Engine Watch
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President Obama is trouncing Romney with 53 percent of total shares � 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Source: Search Engine Watch
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Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the company's handling of the Digital Millennium Copyright Act (DMCA). Source: Search Engine Watch
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Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Source: Search Engine Watch
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As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. Source: Search Engine Watch
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What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google�s updated AdWords policies. Source: Search Engine Watch
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