SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Source: Search Engine Watch
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A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market. Source: Search Engine Watch
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Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Source: Search Engine Watch
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The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Source: Search Engine Watch
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SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords. Source: Search Engine Watch
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Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately. Source: Search Engine Watch
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Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed. Source: Search Engine Watch
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Hey everybody, Thanks so much for taking the time to read my post. My website : http(colon)//bit.ly/Iu2pMI was recently (April 24th) tanked by Google. For 170 keywords I was dropped off the first 10 pages, while I was previously generally on the 2nd page, with about 20-30 terms appearing on the first page (and about 10 in #1). I am assuming this is because of my backlink profile, which I got from an SEO company that I used here on Freelancer. I do not know much about SEO, and could really use some help here. I was getting around 100-150 hits a day, and I haven't received a single one since the update. I am absolutely panicked and have no idea what to do now. …
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An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us dete…
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The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance. The conclusion: US companies – particularly the big US retailers – have a lot to learn from their Chinese contemporaries. In this column we are going to consider if the mobile opportunity in China is larger than in the US. This might help explain why Chinese companies appear to take mobile m…
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Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. Source: Search Engine Watch
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- 109 views
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Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why. In 2011, a research conducted by Optify and published by Search Engine Watch showed that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” This report illustrates vividly the value of holding the number 1 spot in search results. In the article below, I will be shar…
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Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Source: Search Engine Watch
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Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top tren…
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Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Source: Search Engine Watch
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In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. Source: Search Engine Watch
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Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Source: Search Engine Watch
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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Source: Search Engine Watch
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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. Source: Search Engine Watch
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The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is according to US research by McKinsey in their new report: Women in the Workplace The study surveyed 132 companies which collectively employ more than 4.6m people. It shows that while 75% of CEOs in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind. Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder The McKinsey report separates out key industries in the …
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