SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Source: Search Engine Watch
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It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. Source: Search Engine Watch
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Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should. So does Workplace by Facebook live up to the hype? Some words of caution: Beware of “shiny new object” syndrome Let’s not be too distracted by shiny new things. Instead, let’s focus on the basics of communication. Co…
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It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over. To be honest, it was an easy prediction to make. Earlier in the year Google stated that mobile searches had already surpassed desktop in 10 countries including the US and Japan. And mobile ad spend has been dominate over desktop since March. So the following research shouldn’t be too much of a surprise. StatCounter Global Stats has found that mobile and tablet devices a…
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With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits � for advertising, promotions, PR, customer services, market research, recruitment and more. Source: Search Engine Watch
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As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you�ve identified your ideal customer, here�s how you can use the principles of choice architecture to get the clicks you want. Source: Search Engine Watch
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Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine. Source: Search Engine Watch
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Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google. Source: Search Engine Watch
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For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on people's search queries. Source: Search Engine Watch
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The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. Source: Search Engine Watch
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Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Source: Search Engine Watch
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Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. Source: Search Engine Watch
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Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go. Source: Search Engine Watch
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Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Source: Search Engine Watch
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Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. Source: Search Engine Watch
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The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Source: Search Engine Watch
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Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package. Source: Search Engine Watch
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Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Source: Search Engine Watch
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The redesign aims to help users find their favorite channels and �subscribe, subscribe, subscribe.� By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. Source: Search Engine Watch
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YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. Source: Search Engine Watch
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