SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content. Source: Search Engine Watch
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Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. Source: Search Engine Watch
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week, Facebook has announced that it’s changing its desktop ads to thwart ad blocking software. For those who wish to complain about the amount of ads on Facebook, Andrew Bosworth, Facebook’s Ads & Business Platform VP, had this to say, “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on.” So, nyah. However Bosworth make…
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Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Source: Search Engine Watch
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Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV. As I listened to various presenters at a recent conference in New York, one striking observation jumped out at me: the unanswered demand for scalable engagement built on peer versus brand content. As further evidence of the developing connection between marketing and care, a sweet spot for the Useful Social Media events, the use of peer content in a marketing campaign is what’s next. Marketers have established tools for digital publishing; successful campaigns across both social and email were reference…
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Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets. Not only does this cause frustrated users to leave the site, it’s a big problem for your SEO as well. As of April 21, 2015, Google unleashed “mobilegeddon” which punishes websites that aren’t mobile-friendly, and announced that mobile-friendliness is now one of their most important ranking signals. How do you know if your site is mobile friendly? The first step is to check Google’s …
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Most video marketers have probably heard of the famous video from Psy � it�s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than �Gangnam Style� for inspiration. Source: Search Engine Watch
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One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. Source: Search Engine Watch
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If a post is well written and makes a good point, but falls short somehow � if the idea isn�t closed up tightly and all objections addressed � it can leave readers dissatisfied. Here�s why you need to create content that will delight your readers. Source: Search Engine Watch
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Content marketing is a huge, vitally important part of company and marketing strategy. But if you�re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. Source: Search Engine Watch
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Bing�s Top Searches list is out and reads like a compendium of everything that is wrong with America. The iPhone 5 beat out the 2012 election in news, while Kim Kardashian, Justin Bieber and Miley Cyrus were the most searched people of the year. Source: Search Engine Watch
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Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update (for Android users only) can save the location of your car as a handy card. Source: Search Engine Watch
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It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed. Source: Search Engine Watch
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If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se, though elements of it are certainly present. Rather, I’m referring to aligning your social engagement process with all other tracked engagements, in order to create a unified customer experience. A unified customer experience is, of course, more than saying the same thing or using the same language or tone at every touchpoin…
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SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. Source: Search Engine Watch
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Learn why those calling social media marketing � and Twitter, in particular � a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more importantly, how you should really be looking at social. Source: Search Engine Watch
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Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Source: Search Engine Watch
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During your career, you�ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters � the oversharers, the over-reactors, the mad scientists, the egos, and more! Source: Search Engine Watch
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Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing…
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Google's Bradley Horowitz took the opportunity in an onstage interview to slam Facebook Ads, claiming they are intrusive and �pissing off users.� Google doesn�t need to jam ads in users� faces to make next week�s payroll, he said. Hilarity ensue Source: Search Engine Watch
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