SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
-
Instagram may be among the most popular social platforms, but this doesn’t mean that the interaction rate cannot be affected by the increasing number of brands joining it. How can you maintain your own interaction rate? Instagram has seen an impressive growth in the past years and its recent addition of live stories provided more reasons for a user (and a brand) to try it out. More than 500k advertisers have already joined the platform and users check the app multiple times during the day. However there has been an alarming decrease in interaction rates by 33% from 2015 to 2016. According to Quintly’s report, the interactions per post from Q1 2015 to Q1 2016 hav…
-
- 0 replies
- 51 views
-
-
The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response to adverts too. Yet let’s not beat around the bush, the regional press is also facing up to huge challenges. The fall of classified advertising and the growth of online news – free and convenient to access – has resulted in a dangerous drop in revenues and a significant fall in the number of people reading print editions. …
-
- 0 replies
- 51 views
-
-
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018. According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits? What is a ‘marketing cloud’? The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, audienc…
-
- 0 replies
- 51 views
-
-
Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. The man won the defamation lawsuit after showing Google's search results linked him to an underworld figure. Source: Search Engine Watch
-
- 0 replies
- 50 views
-
-
Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Relevancy is now a critical element in search marketing, but understanding and quantifying that relevancy is no easy task. It takes a combination of human and algorithmic review to really get to the bottom of what makes content suitable to answer your audience search query, but how do you know that you are looking for the right things? Content, context, timing, technical proficiency and audience targeting – these are all critical to ensurin…
-
- 0 replies
- 50 views
-
-
Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often pick keywords with high search volumes in their field, but don’t pay enough attention to the relevancy of these keywords to their target customers. You need to choose keywords that match your customer’s concerns. For example, if you’re targeting affluent families who are searching for good schools for their kids, you shouldn’t pi…
-
- 0 replies
- 50 views
-
-
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance. Snapchat is one of the most popular social platforms in the world, and brands have been eager to take advantage of the opportunities Snapchat is increasingly giving them to advertise to Snapchat users. But as detailed by AdAge’s Garett Sloane, “one top advertiser” using Snapchat video ads has revealed that the ads generate less than 3 seconds of vi…
-
- 0 replies
- 50 views
-
-
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Source: Search Engine Watch
-
- 0 replies
- 49 views
-
-
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. Source: Search Engine Watch
-
- 0 replies
- 49 views
-
-
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black". Source: Search Engine Watch
-
- 0 replies
- 49 views
-
-
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook’s Ads & Business Platform VP, didn’t mince words, telling the Wall Street Journal, “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on.” In a blog post, he explained Facebook’s position in slightly more diplomatic terms: We’ve designed our ad formats, ad performance and controls to address the underlying reasons p…
-
- 0 replies
- 49 views
-
-
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of your site, traffic can increase and conversion can double. Here I won’t just be talking about your website speed, but the overall “speed experience” of your online business. A 2015 Microsoft study that surveyed 2,000 people and monitored brain activity of 112 additional people with EEGs, revealed that the average human attention span has reduced to eight seconds, from 12 seconds in the year 2000. Interestingly, declining attention spans is affecting online transactions as well. Here are some interes…
-
- 0 replies
- 49 views
-
-
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and innovations can quickly sweep away well established and seeking solid business models within just a few years. There are plenty of such examples from the digital age, Blockbusters and Kodak to name just two. In the latter case, Kodak failed to adapt to the growth of digital photography and the concurrent decline of photographic film, and a company which had traded for more than 100 years was forced to file for bankruptcy. Blockbuster, which had itself been a disruptive company which saw the growth in home video and bui…
-
- 0 replies
- 49 views
-
-
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and dangerous drug for retailers, increasingly relied upon (with diminishing effects) as a reaction to three major challenges: Customers becoming conditioned to buy only with a discount; cannibalisation of organic sales; and a ‘pull forward’ effect with sales spiking artificially in the short term and declining post-promotion. As their usage becomes increasingly widespread, there’s a rush by retailers to understand the full extent of their economic impact on the customer journey and get smarter with how they’re deployed. Her…
-
- 0 replies
- 49 views
-
-
Seeking more dollars this holiday season? Meet the Digital Endcap � a display ad for a manufacturer that appears on a retailer�s website, allowing the retailer to further monetize the traffic it�s already generating, at virtually zero marginal cost. Source: Search Engine Watch
-
- 0 replies
- 48 views
-
-
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list � please check it twice � this year I've been mostly nice. Source: Search Engine Watch
-
- 0 replies
- 48 views
-
-
Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. Source: Search Engine Watch
-
- 0 replies
- 48 views
-
-
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success. Source: Search Engine Watch
-
- 0 replies
- 48 views
-
-
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains relevant. It can be a major challenge however, with constraints on time and so many sources of information to choose from. It’s easy to see why many senior executives simply don’t have the time to perform the detailed research tasks necessary to make sense of all this information. It’s important to overcome this challenge though, as things can move so quickly and being on top of trends is key for executives. It’s also very important to ensure that the whole company is also up to date. For this, executives need to bec…
-
- 0 replies
- 48 views
-
-
It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over. To be honest, it was an easy prediction to make. Earlier in the year Google stated that mobile searches had already surpassed desktop in 10 countries including the US and Japan. And mobile ad spend has been dominate over desktop since March. So the following research shouldn’t be too much of a surprise. StatCounter Global Stats has found that mobile and tablet devices a…
-
- 0 replies
- 48 views
-