SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets. This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku. As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targe…
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By presenting an animated gif of everybody screaming and crying? By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November? Or by just hosting some classic re-runs of The Simpsons (circa 91 – 98) in order to keep everyone’s blood pressure at a healthy, non-panic attack triggering level. Close… Google will in fact be presenting the results of the US election in a real-time count built right into the first search results page. You’ll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as w…
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We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released. It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm? In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update. Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery. Out of An…
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A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it will help keep track with the objectives and their results. What is a digital marketing strategy? …
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Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SEO is the way to go when it comes to boosting the popularity of your website and your brand? When it comes to inbound marketing, no other technique can deliver the same results. Writing SEO content is the heart and soul of effective optimization but it’s far from an easy task. Various tools can be used to simplify the process and make it more effective. If you’re just getting started with SEO content, you’ll find the following 10 tools to be quite useful. 1. Google Search Console This one is an absolute essential…
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Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming’ links. Why are backlinks important? As revealed by Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, earlier this year, links pointing to your website are one of the top three Google ranking factors. Backlinks are a vote of confidence that someone outside of your own web property trusts your …
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We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over the last 60-90 days and optimize against it We’re looking for two specific buckets here: Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library an…
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5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile. Indeed, we are looking at a seismic event that will dramatically change mobile marketing for publishers, advertisers and end users. Here’s what you should know now: It’s not just about speed Looking back on it now, we can see how 4G ushered in the era of mobile video advertising, a…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebook launches analytics for Messenger chatbots On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics. Al Roberts reported for Search Engine Watch’s …
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Hashtags certainly aren’t new on social platforms, but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts. Trackmaven analysed more than 65,000 posts on social media, offering useful insights on how the use of hashtags changes on each platform. Let’s see their impact on the biggest social networks. Facebook: one hashtag can increase the engagement Facebook may not be the most popular platform to use hashtags, but they still seem to increase the audience’s e…
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Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry. In this column we ask: what do advertisers, agencies, ad exchanges, ad networks, demand-side platforms DSPs and other adtech providers need to do to stop mobile getting to the same state as web ad fraud? What is mobile ad fraud? Mobile ad fraud occurs where mobile ad impressions or cli…
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Credible and reliable endorsements are now, more so than ever, vital to a brand’s success. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensuring that your brand and product are being seen in the right place, at the right time and most importantly, by the right people. It is becoming increasingly apparent that brands are choosing to recruit digital influencers to act as their ambassadors. Previously, brands would try to on-board a celebrity to become the face of their brand or product – so why, in recent years, have we seen a shift to digital influencers? Perhaps, it’s because digital influencers are still often seen a…
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The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth. While that report came out two years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet com…
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US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all meas…
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Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and this cannot be overlooked by any site owner. In fact, a page’s load time affects several key areas: Sales It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still. …
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If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more. However, in most cases, both the above options possibly didn’t work out for you. Most likely your site was rejected by high-quality CPM ad networks bec…
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Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition. “Email + search” not “email versus search” Why spend a few bucks on a PPC campaign to acquire new customers through email when your website has opt-in forms all over it? Because it can deliver a higher-quality stream of customers: people who are truly interested in your brands but might not discover them any other way. The email address…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve got all of the most up-to-the-minute search news for your reading pleasure. This week, Google has released some canny changes to AdWords ahead of Black Friday, introverts have a new best friend in the form of real-time Popular Times data, and we take a look at the steps Facebook has taken so far…
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To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine (you’ll be surprised at how often this happens; you won’t be surprised at their most popular search terms), a very happy thanksgiving from us all! We’ll publish a couple more things for Europe tomorrow morning if you do happen to swing by the site. We apologise in advance for the pyjamas and meat-sweats. In the meantime, have a safe and peaceful Thanksgiving. View the full article
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Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphon…
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