SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You donât have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. Source: Search Engine Watch
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The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. Source: Search Engine Watch
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DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. Source: Search Engine Watch
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In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Source: Search Engine Watch
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You may be surprised at how common some SEO myths still are in 2016, so it’s definitely time to leave them behind. Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you actually need to be worried about. What would you add to this list of the most common SEO myths? 1. SEO is dead This is certainly the most popular SEO-related myth and it ended up an urban legend, widely spread among sites and communities. If you happen to believe that SEO is indeed dead, or if you’re just a pessimist, I assume the rest of the myths won’t be much useful to you. If you want to kee…
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Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google “quietly erased [the] last privacy line in the sand” by allowing for data it collects on its services to be combined with DoubleClick. Previously, Google’s privacy policy read: “We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.” That was replaced with: “Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads deliver…
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Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want to pay for ads that are not ‘viewable’ i.e. they don’t render or are displayed where they are invisible; or for insufficient time to register the message. With brand advertising a mobile ad does not count as an impression and the advertiser thus should not be charged if: The ad is not seen by a real person; Because it fails to render or is displayed where it is unseen, e.g. below the fold, when the visitor doesn’t scroll; or If there is insufficient time for the visitor to digest its message. • The first factor is an invalid impression, often caused…
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It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines. Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started: 1. Adapt Your SEO Strategy for Voice Search Earlier this year, we learned that an estimated …
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Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. Source: Search Engine Watch
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Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. Source: Search Engine Watch
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Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Source: Search Engine Watch
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Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers donât stop there. These are some characteristics that elevate a PPC manger from good to great. Source: Search Engine Watch
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BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms â particularly Facebook â to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times! Source: Search Engine Watch
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New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. Source: Search Engine Watch
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Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Source: Search Engine Watch
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Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years. Source: Search Engine Watch
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Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts. Source: Search Engine Watch
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Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition… 1) Add value As common as it may sound, your content should be relevant to your audience, adding value that will convince the users to dedicate the right time to watch your video. The more quality videos, the bigger the chances to serve as an authority, build a trusting relat…
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Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by taking aim at sites that use intrusive interstitials. Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after …
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It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing been up to lately? How’s Bing feeling? What’s new with Bing? How does Bing like to take its tea? Let’s take a look at the latest round of announcements from the Big B over the last couple of weeks that you may have missed. Bing Network reaches 20% market share in the UK Bing has announced that it has surpassed 20% market share in the UK, accord…
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