SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more mana Source: Search Engine Watch
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Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list. Source: Search Engine Watch
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With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. Source: Search Engine Watch
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Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Source: Search Engine Watch
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A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level. How about starting with the metrics that you need to pay closer attention to from now on? Unique visitors A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content. It may not be enough to measure all your content marketing efforts, but it’s s…
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Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints. Source: Search Engine Watch
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Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. Source: Search Engine Watch
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The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. Source: Search Engine Watch
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Facebook�s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Source: Search Engine Watch
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Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top tren…
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A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation. Source: Search Engine Watch
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About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report. Source: Search Engine Watch
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Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here. Source: Search Engine Watch
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Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Source: Search Engine Watch
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Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag. Source: Search Engine Watch
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Ooooo this is good news. Quote: Twitter on Thursday gave privacy advocated a big win by announced a new “Do Not Track” setting that allows users to opt out of being tracked by Twitters platform. The plan was unveiled at an Internet Week panel in New York Thursday morning by chief technology officer for the Federal Trade Commission, Ed Felten. Twitter also revealed the new Do Not Track button, tweeting: “The Federal Trade Commission’s CTO, Ed Felten, just mentioned Twitter now supports Do Not Track. We applaud the FTC’s leadership on DNT.” Users can take advantage of the Do Not Track option using any browser that already support the option…
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Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation. Source: Search Engine Watch
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Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look back at the first tweets for any user. Source: Search Engine Watch
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Turkish Prime Minister Recep Tayyip ErdoÄan is attempting to "eradicate" Twitter from Turkey in response to leaks and criticism of the government. But it didn't take long for users to find workarounds to continue accessing Twitter. Source: Search Engine Watch
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Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the company's handling of the Digital Millennium Copyright Act (DMCA). Source: Search Engine Watch
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