SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried! Source: Search Engine Watch
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These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. Source: Search Engine Watch
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A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way). Source: Search Engine Watch
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Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developing into serious contenders in the visual search space, and search engines like Splash conceptualising new ways to search the web visually. We now have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint …
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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems youâll face in PPC, with steps you can take to fix whatâs broken. Source: Search Engine Watch
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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here�s all the information you need to gather about your customers' behavior to create detailed customer personas. Source: Search Engine Watch
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Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up�s and down�s, thrills and spills, twists and turns. Here�s a look at the key changes the industry has faced and a list of top articles. Source: Search Engine Watch
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Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn�t steep discounts, national ad campaigns, and opening stores at midnight? Source: Search Engine Watch
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Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. Source: Search Engine Watch
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A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [viewable here as PDF] – gives a good insight into the thoughts of US marketers leading the way with data-related strategy. For me, what really stuck out from the research was how marketers rightfully want the best possible value from the contact data they collect and keep. But it is how they verify and how often they validate that data which ensures it is the best it can be. So…
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How can entrepreneurs survive and swim the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. Source: Search Engine Watch
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Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Source: Search Engine Watch
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If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one. Source: Search Engine Watch
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By presenting an animated gif of everybody screaming and crying? By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November? Or by just hosting some classic re-runs of The Simpsons (circa 91 – 98) in order to keep everyone’s blood pressure at a healthy, non-panic attack triggering level. Close… Google will in fact be presenting the results of the US election in a real-time count built right into the first search results page. You’ll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as w…
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The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and innovations can quickly sweep away well established and seeking solid business models within just a few years. There are plenty of such examples from the digital age, Blockbusters and Kodak to name just two. In the latter case, Kodak failed to adapt to the growth of digital photography and the concurrent decline of photographic film, and a company which had traded for more than 100 years was forced to file for bankruptcy. Blockbuster, which had itself been a disruptive company which saw the growth in home video and bui…
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Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer. Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing. Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin. Unicorn Hunters: Uncovering the Secrets of the Unicorn Culture from their Birthplace Unicorns are still a relatively rare and increasingly sought after breed, but what is the secret to these $1billion+ beasts? What can you learn fr…
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How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels. A 2013 study by Multichannel Merchant and Neustar found that 35% of companies already market on multiple channels, and a further 27% had plans to implement a multi-channel strategy in the near future. Among the customer touchpoints that the study’s respondents considered most critical to their organi…
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Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt and smoothies, chances are you have been to a Red Mango store for their all natural yogurt and juices. Apart from their delish yogurts, Red Mango is also well-known for their social media presence. They have over 76.4k followers on Facebook and 58.9k followers on Twitter and highly engaged followers at that! Now let’s look…
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Sponsored content in collaboration with Bijou Commerce. Click here to read our collaborative content guidelines. Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI. And in ecommerce in particular, brands who want to stay relevant and ahead of the curve are embracing AI as a way to enhance the customer experience, making it more personalised, efficient and intuitive. Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experienc…
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Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags. Source: Search Engine Watch
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