SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Ask.com now displays apps in the natural search results for any app-specific search. Source: Search Engine Watch
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Bing continues incorporating social into its search results � with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing your social search strategy is vital. These tips will improve your organic CTR performance. Source: Search Engine Watch
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Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. Source: Search Engine Watch
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Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch
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Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images. Source: Search Engine Watch
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Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. Source: Search Engine Watch
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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. Source: Search Engine Watch
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Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam. Source: Search Engine Watch
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Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Source: Search Engine Watch
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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. Source: Search Engine Watch
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With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. Source: Search Engine Watch
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Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation. Source: Search Engine Watch
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Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests. Source: Search Engine Watch
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A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens. Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Francisco and Sacramento, during October. The subsequent disappearance of the ads come November show this was just a trial. But it is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform. Plus, if this format is a good indication of the real thing, the fo…
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In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why it might be best to avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com. The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP). But as you’ll learn, even if this works in the short term, you may want to avoid doing it. What’s the problem with EMDs?…
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How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels. A 2013 study by Multichannel Merchant and Neustar found that 35% of companies already market on multiple channels, and a further 27% had plans to implement a multi-channel strategy in the near future. Among the customer touchpoints that the study’s respondents considered most critical to their organi…
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President Obama is trouncing Romney with 53 percent of total shares � 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Source: Search Engine Watch
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With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. Source: Search Engine Watch
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Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Source: Search Engine Watch
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Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. Source: Search Engine Watch
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