SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand. Source: Search Engine Watch
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Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market. Source: Search Engine Watch
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Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Source: Search Engine Watch
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Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Source: Search Engine Watch
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Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys! http://www.wordstream.com/images/unicorns-vs-donkeys-top-ppc-features.png Here are my picks for the top 10 new PPC features of 2016. 1. No More Right-Side Ads http://www.wordstream.com/images/goodbye-adwords-right-side-ads.jpg In February, Google killed off right-side text ads on desktop results, bringing the SERPs more in li…
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Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Source: Search Engine Watch
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During your career, you�ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters � the oversharers, the over-reactors, the mad scientists, the egos, and more! Source: Search Engine Watch
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It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face. Source: Search Engine Watch
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There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. Source: Search Engine Watch
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These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. Source: Search Engine Watch
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Here is a great article by: Sonia Simone at copyblogger. Take some time and read over the full article (linked to at the top of the article) They have great info to get you started. What are your thoughts on the article?
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There's much to like about Twitter ads â good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad â date ranges, display of active promoted tweets, campaign editing, and navigation. Source: Search Engine Watch
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Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Source: Search Engine Watch
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Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy. Source: Search Engine Watch
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Mobile devices â and the apps contained within them â are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Source: Search Engine Watch
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More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Source: Search Engine Watch
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Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Source: Search Engine Watch
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The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth. While that report came out two years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet com…
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Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Source: Search Engine Watch
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This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK's results in an open assessment of team performance. Source: Search Engine Watch
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