SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here�s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. Source: Search Engine Watch
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Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric. Always keep your business goals in mind and translate them into a PPC metric that makes sense to you. Source: Search Engine Watch
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Being thankful comes naturally when you�re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can be difficult to pull off if you�re not a comedian. Source: Search Engine Watch
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Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. Source: Search Engine Watch
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New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research. Source: Search Engine Watch
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All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a �once and done� process. Umm, not quite. In-house SEO can be a myth-tifying world. Let�s talk solutions. Source: Search Engine Watch
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Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we�ll run down a checklist of 18 different types of content that you can generate from survey results. Source: Search Engine Watch
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To gain an edge this holiday season and better compete for consumers� hard-earned dollars, you need to monitor your competitor�s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. Source: Search Engine Watch
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Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. Source: Search Engine Watch
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In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S. Microsoft�s Bing also had a record month, hitting a less spectacular though still noteworthy 16 percent share. Source: Search Engine Watch
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Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade them so your pitch makes the cut. Source: Search Engine Watch
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In a further indication that Pinterest is courting brands, the company announced that publications, designers, bloggers, retailers, online merchants, nonprofit organizations, or local businesses can now sign up for their own business accounts. Source: Search Engine Watch
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Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder making the bottom line. Here�s how to bypass all that with Google and Bing�s parameter handling tools. Source: Search Engine Watch
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Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business � and they're getting very rich. Only Google has the tools to change it. Source: Search Engine Watch
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The team�s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes� website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks. Source: Search Engine Watch
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Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking. Source: Search Engine Watch
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Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report. Source: Search Engine Watch
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Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link. Source: Search Engine Watch
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Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions. Source: Search Engine Watch
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Who doesn�t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors. Source: Search Engine Watch
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