SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people's buying habits. Source: Search Engine Watch
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Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 Source: Search Engine Watch
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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Source: Search Engine Watch
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Instead of focusing on New Year�s resolutions, let�s look back at the things B2B SEOs did that were working in the past year. Let�s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. Source: Search Engine Watch
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Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Source: Search Engine Watch
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Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Source: Search Engine Watch
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Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition â and they don't require too much work. Source: Search Engine Watch
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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Source: Search Engine Watch
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ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. Source: Search Engine Watch
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Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. Source: Search Engine Watch
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Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to enhance your social efforts. Whether you’re a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are free to use… Social scheduling Hootsuite Hootsuite is among the most popular social media management platforms, offering an overview of all your social networks (Facebook, Twitter, Youtube, LinkedIn, Instagram), along with the option to create and schedule content, analyse performance, and monitor your favorite topics and hashtags. It also features a Beta …
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The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Source: Search Engine Watch
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More than 100,000 retailers have stuck around to play in Google�s new product-based CPC advertising channel. If you�re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. Source: Search Engine Watch
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All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a �once and done� process. Umm, not quite. In-house SEO can be a myth-tifying world. Let�s talk solutions. Source: Search Engine Watch
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Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. Source: Search Engine Watch
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Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients. Source: Search Engine Watch
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Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Source: Search Engine Watch
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The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. Source: Search Engine Watch
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A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times. Source: Search Engine Watch
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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Source: Search Engine Watch
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