SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation. Source: Search Engine Watch
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Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless content zombies, as well as how to survive should your website become infected by contagious links. Source: Search Engine Watch
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Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Source: Search Engine Watch
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Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed. Source: Search Engine Watch
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Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into which ads have the highest conversion rates and which verticals are driving Google’s massive ad income. Source: Search Engine Watch
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Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition. Source: Search Engine Watch
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From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign. Source: Search Engine Watch
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Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match. Source: Search Engine Watch
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A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have collected the information through social apps. Source: Search Engine Watch
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Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores why traditional media sites should start taking advantage of the Pinterest traffic opportunity. Source: Search Engine Watch
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User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn�t enough. If you�re looking to lift the conversion rates on your product pages, try out some of these eight new formats in your reviews. Source: Search Engine Watch
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More than 100,000 retailers have stuck around to play in Google�s new product-based CPC advertising channel. If you�re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. Source: Search Engine Watch
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Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. Source: Search Engine Watch
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Using Google�s new �Google Experiments� for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here�s how you can conduct your own test. Source: Search Engine Watch
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Google�s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They�re in AdMob, and they�re ripe for the picking. Source: Search Engine Watch
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�The Joy of Painting� TV show host Bob Ross is celebrated on Google�s homepage today with a Doodle paying tribute to the artist known for teaching PBS viewers to paint landscapes, including mountains surrounded by happy little clouds and trees. Source: Search Engine Watch
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Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and serve as a source of motivation. Source: Search Engine Watch
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The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario�s Dave Rohrer. Source: Search Engine Watch
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Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results. Source: Search Engine Watch
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Google is celebrating Halloween 2012 with an interactive haunted house logo, complete with jack-o-lanterns, ghosts, scary creatures, and a black cat. Clicking on various features causes the image to come to life, complete with a spooky soundtrack. Source: Search Engine Watch
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