SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
-
What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. Source: Search Engine Watch
-
- 0 replies
- 76 views
-
-
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service. Source: Search Engine Watch
-
- 0 replies
- 65 views
-
-
Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many. Source: Search Engine Watch
-
- 0 replies
- 64 views
-
-
With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from more than 1 billion abandoned carts, we know that Tuesday is the ‘worst’ day of the week for cart abandonment. Fewest abandonments happen on a Saturday between 8 and 9pm, while abandonment is lowest around Christmas and similar sale periods, as people have less reason to delay purchases. 3: Add to Cart Rate…
-
- 0 replies
- 78 views
-
-
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized. We’re seeing marketplaces auctioning off influencers with the largest following to the highest bidder. And networks “matching” brands with any influencer they have available. This commoditization eliminates the human matchmaking element. Taking away the smart brand match detracts from the meaningful engagement that influencer marketing can create. This over-emphasis on making influencer marketing a ‘scalable’ tactic is resulting in spammy posts. Like the examples we’ve seen from Scott Disick… You can avoid these pitfalls and find authentic success with your…
-
- 0 replies
- 65 views
-
-
Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer? Many marketers face this problem, especially given the constantly evolving nature of social media. What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them. Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction. Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed. Since soci…
-
- 0 replies
- 95 views
-
-
Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of the best tweets of the day; an overview of the news and the important tweets you need to check out. It may not have reached the level of adoption Twitter was hoping for, but it was still an interesting perspective on how we can consume information without leaving the platform. Now Twitter Moments is gradually expanding to all users so they can facilitate storytelling through a series of tweets. This could be Twitter’s response to Snapchat (and Instagram) Stories, but luckily it’s not directly imitati…
-
- 0 replies
- 292 views
-
-
There’s currently a lot of discussion about how to improve your domain’s SEO. Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization. Why should we care? SEO experts and digital marketers have long been contemplating whether or not there’s such a thing as a Google penalty for duplicate content. As it turns out, it’s a myth. However, we cannot simply sit back and relax. In fact, there’s one thing worse than “duplicate content” – “too similar” content, which can be a stone around your website’s neck. Pieces of co…
-
- 0 replies
- 248 views
-
-
According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals. Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry. This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance o…
-
- 0 replies
- 116 views
-
-
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as s…
-
- 0 replies
- 74 views
-
-
Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what�s coming up on SEW Weekly. Source: Search Engine Watch
-
- 0 replies
- 77 views
-
-
What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google�s updated AdWords policies. Source: Search Engine Watch
-
- 0 replies
- 56 views
-
-
FeedBurner service? I keep running into it but not sure if it can help getting more traffic to the site. Thanks.
-
- 0 replies
- 157 views
-
-
You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. Source: Search Engine Watch
-
- 0 replies
- 64 views
-
-
Sometimes we see the sites which doesn't have the keyword in its title still then it ranked on 1st page of google. How it is possible? Why search engine rank that website for that particular keyword?
-
- 0 replies
- 137 views
-
-
Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social advertising channel to drive user awareness and engagement. However, in recent years Facebook has made incredible improvements to its advertising service and has become one of the best digital ad channels for conversion-driven campaigns. In many verticals, Facebook even outgrew Google in driving large numbers of leads and orders, such as in fashion, banking, lead-generation, and more. Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activit…
-
- 0 replies
- 68 views
-
-
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally rolled out As I reported earlier today, Google has finally confirmed that its Penguin algorithm update is now rolling out in all languages. The spammy-link killing update will feature the following improvements… Penguin is now real-time Penguin data is refreshed in real time, so any changes will be made as soon as the…
-
- 0 replies
- 83 views
-
-
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are. Here are six crazy ideas that will help you look like a really big deal using social media ads. 1. Target ads a…
-
- 0 replies
- 79 views
-
-
Are you using Facebook as part of your business? Check out this blog post. Quote: Since its inception, social media giant Facebook has seen numerous changes to its layouts, and many useful features have been added. The most recent of these is the Timeline, which was introduced in December 2011. The Timeline arranges posts according to date, streamlining all materials, including status messages, pictures, videos, and other Facebook activities, showing a history of a Fan page. By now every company that utilizes Facebook for their social media networking has incorporated the Timeline. However, many might have been put off by the changes and not taken a look at…
-
- 0 replies
- 96 views
-
-
You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where everything is measurable is there anything we can learn from them while they are trying to learn from us? Firstly to be able to achieve the following we will need our competitor’s IP address. This is most likely not the IP address of their web server, but the IP address of their office / home. If your competitor is medium to large i…
-
- 0 replies
- 69 views
-