SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand. Source: Search Engine Watch
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The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Source: Search Engine Watch
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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Source: Search Engine Watch
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The same tactics that make search marketing uniquely effective at capturing a user�s intent can now be deployed on Facebook. Here's a quick look at what Facebook�s introduction of search retargeting on the FBX means for advertisers. Source: Search Engine Watch
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Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven�t started yet, here�s an overview of what search retargeting involves, why it�s important, and how you can jump on this opportunity right now. Source: Search Engine Watch
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Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Source: Search Engine Watch
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What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren�t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave. Source: Search Engine Watch
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Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword â(not provided),â SEO technology company gShift says it's working hard to help marketers to bridge the gap. Source: Search Engine Watch
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As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. Source: Search Engine Watch
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Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required. Source: Search Engine Watch
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Content marketing is a huge, vitally important part of company and marketing strategy. But if you�re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. Source: Search Engine Watch
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An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us dete…
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When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here�s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. Source: Search Engine Watch
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Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won�t match. Source: Search Engine Watch
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Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch
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Numerous websites outsource their SEO, but why is this so important? In this day and age, website owners realize that you cannot run a profitable internet business without optimizing their website. However, it is very expensive to hire top-tier, domestic companies to do this job for you. Starting a new website is a big financial burden as it is. So, people decide to outsource instead. What is SEO outsourcing? Outsourcing isn’t a new concept. It has been around for decades and it represents the basis of Western economy. How did outsourcing start? Salaries are the biggest cost for any company. As the USA started experiencing economic growth, living standards …
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1. Multiple indexes for the board. vBSEO had a nice option to make all of them forward to what you wanted. Right now I have /forums/, /forums/index, /forums/index.php, /forums/index.php?, and I believe there may be a few others like index.php/index or something, I forget what I've seen but it was disturbing. Has anyone created an htaccess file or a mod that would reconcile it to 1 URL? 2. Sitemap - which is the best site map to use? Someone mentioned Spanner's sitemap to me and said it will be the best one once they upgrade. They also mentioned communityseo's sitemap is terrible. And then I saw a paid one: icelabz.net/sitemap So I really don't know which one to …
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Some of the exact elements that can elevate a site � content, links, and usability � can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site�s health. Source: Search Engine Watch
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For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic. There are many, many articles suggesting the right tactics to help you deliver that traffic. But within this piece, I want to take a step back and offer a few key components to think through before you even begin the optimization process. Understand your audience The first of these preparatory steps is to understand your audience. If your business has not taken the time to develop personas, get started now. Personas are a set of representative profiles that communicate the important behaviors, goals, wants, needs and frustrations of …
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How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. Source: Search Engine Watch
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