SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Google�s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand. Source: Search Engine Watch
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Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. Source: Search Engine Watch
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Almost everyone who is on the web today has the ability to help push, spread, and migrate URLs to the far corners of the web. The key to finding link gold today: learn what's important, know what doesn't work, and develop and master your skills. Source: Search Engine Watch
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Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many. Source: Search Engine Watch
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Google is a complicated �piece� of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on outdated ranking techniques. Can Google evolve? Source: Search Engine Watch
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A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let's explore the most awesome advanced search operators for Google and Bing and how to use them. Source: Search Engine Watch
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As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they�ve been to your site and have some interest in what you�re offering. Drive some serious profits using these smart remarketing tips. Source: Search Engine Watch
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The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? Source: Search Engine Watch
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A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review of the major SERP changes, how they might affect your online presence, and reaction via Topsy sentiment analysis. Source: Search Engine Watch
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Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. Source: Search Engine Watch
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SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in Bing Ads credits. The sweepstakes will be promoted in a number of channels, including: Facebook, Twitter, online ads, blogs, and newsletters. Source: Search Engine Watch
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New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of responders thought the best way to reach consumers was to answer their questions on platforms like Facebook. Source: Search Engine Watch
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Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Source: Search Engine Watch
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Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). Source: Search Engine Watch
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These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. Source: Search Engine Watch
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Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s actions and build stronger ties post-Penguin/Pand Source: Search Engine Watch
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A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried! Source: Search Engine Watch
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Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region. Source: Search Engine Watch
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To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering your company that you're worthy of trust? Source: Search Engine Watch
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New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent share of U.S. smartphone sales, compared to Android's 46.7 percent share. Android still has the lead in Europe Source: Search Engine Watch
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