SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Today's Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife. Source: Search Engine Watch
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Well, I've been noticing that stupid threads my members are making are getting ranked better than the ones that are more informational or even topics are being ranked higher than the same keyword sections/forums. So, what I've been doing lately is 301 redirecting them to where I want them to be and their rank has stayed the same, if not improved! "But what about the thread you just redirected?" At least with my site, these threads only have a few posts in them and then they are dead for months. So, I noticed high bounce rates on them and 301'd, and now the bounce rates decreased by half. Here's the code you can use in your .htaccess (for FURL's): RewriteRule ^t…
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Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. Source: Search Engine Watch
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Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Source: Search Engine Watch
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While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take. I refreshed my browser and re-inputted the same keywords as before. Same result. Something had changed, and I think it’s for the better. First, some background For the past couple months, I’ve struggled to see the value of Google’s update to the Keyword Planner which now shows aggregated search volume for keywords and close search variants. There have been a number of write-ups about this if you’re curious about how searchies have reacted to this change. Spoiler alert: not super well. The logic behind the update is sound: someone sea…
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Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Source: Search Engine Watch
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DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. Source: Search Engine Watch
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Removing the /forum/ text from our URL's Edit furlTemplates.php in admin/applications/forums/extensions/ Find this code (about line 53) 'showforum' => array( 'app' => 'forums', 'allowRedirect' => 1, 'out' => array( '#showforum=(.+?)(&|$)#i', 'forum/$1-#{__title__}/$2' ), 'in' => array( 'regex' => "#/forum/(\d+?)-#i", 'matches' =…
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Removing the "no permission" buttons from the top of the pages will increase what is displayed in your SERP's. This also helps the search engines get to your content faster, and by having less code to read before the actual start of your threads/posts. Removing these two buttons is a simple task and only takes a few minutes. First we're going to do this for the forum viewing template (where you see the list of threads) Login to your Admin Area System -> Look & Feel -> Manage Templates -> Forum View -> forumIndexTemplate Locate and remove <else /> <li class='disabled'><span>{$this->lang->words['forum_no_star…
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I searched "window" and "nofollow" in the admin live search and found the toggle enable posted links to open in a new window as well as removed the nofollow attribute in posted links! B) I like the live search, I wish vBulletin had something like that.
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With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers. Source: Search Engine Watch
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Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. Source: Search Engine Watch
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In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Source: Search Engine Watch
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Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Source: Search Engine Watch
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Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Source: Search Engine Watch
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Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, youâre bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. Source: Search Engine Watch
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Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. Source: Search Engine Watch
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All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big game, Bing looked at U.S. search volume for both teams and found searches for the Seahawks were higher in 33 states. Source: Search Engine Watch
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Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue. Source: Search Engine Watch
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Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines â including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Source: Search Engine Watch
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