SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. Source: Search Engine Watch
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Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what�s coming up on SEW Weekly. Source: Search Engine Watch
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What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list � please check it twice � this year I've been mostly nice. Source: Search Engine Watch
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Most video marketers have probably heard of the famous video from Psy � it�s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than �Gangnam Style� for inspiration. Source: Search Engine Watch
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Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Source: Search Engine Watch
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The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor. We look at some of the key use cases for this new tool and why it's going to be so helpful for your campaigns. Source: Search Engine Watch
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Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches. The equivalent searches do not surface Knowledge Graph "cards" on Google. Source: Search Engine Watch
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Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package. Source: Search Engine Watch
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Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords audit. Is Google ramping up its enforcement of its terms of service? If so, why now? Source: Search Engine Watch
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Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world�s first computer programmer. Her work on Charles Babbage�s Analytical Engine is the first example of an algorithm meant to be processed by machine. Source: Search Engine Watch
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Bing continues incorporating social into its search results � with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing your social search strategy is vital. These tips will improve your organic CTR performance. Source: Search Engine Watch
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For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on people's search queries. Source: Search Engine Watch
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The redesign aims to help users find their favorite channels and �subscribe, subscribe, subscribe.� By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. Source: Search Engine Watch
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iAcquire has started a series called �12 Days of Linkmas�. It is an entertaining series of beautifully designed "christmas cards" that offers such great advice that you could consider each bit of advice a little gift to link builders. Source: Search Engine Watch
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Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Ask.com now displays apps in the natural search results for any app-specific search. Source: Search Engine Watch
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Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Source: Search Engine Watch
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When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave. Source: Search Engine Watch
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eConsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are doing, walking you through the pros and cons. Source: Search Engine Watch
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When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. Source: Search Engine Watch
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When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here�s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. Source: Search Engine Watch
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