SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload. Source: Search Engine Watch
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So, you�ve taken the plunge and hired a new PPC manager. Maybe you�ve decided to hire a PPC agency, or maybe you�re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. Source: Search Engine Watch
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This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here�s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. Source: Search Engine Watch
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Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code - as it did with its IOS app earlier this year. Source: Search Engine Watch
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Instagram updated its privacy policy today, revealing that it will soon start sharing data with Facebook. To go into effect from 16 January, Instagram's new privacy policy reveals that the company will start sharing data with Facebook. Source: Search Engine Watch
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Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made. Source: Search Engine Watch
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If you�re interested in building a successful channel on YouTube, you�ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. The Marines offer us a great example. Source: Search Engine Watch
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In iOS 6, Apple decided to default to Google�s secure search. But more traffic isn�t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. Source: Search Engine Watch
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Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore reported. An increase of 0.1 percent takes Google one step closer to owning 70 percent of the organic search market. Source: Search Engine Watch
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With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer? Let's put you to the test! Source: Search Engine Watch
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Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your campaign. Source: Search Engine Watch
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A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Source: Search Engine Watch
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President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the most interest in Twitter this year. Source: Search Engine Watch
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For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here�s how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns. Source: Search Engine Watch
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During your career, you�ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters � the oversharers, the over-reactors, the mad scientists, the egos, and more! Source: Search Engine Watch
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Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven�t started yet, here�s an overview of what search retargeting involves, why it�s important, and how you can jump on this opportunity right now. Source: Search Engine Watch
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YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you�re seeking decent traffic and brand exposure on YouTube, then these tips � along with dedication and some patience � will help you succeed. Source: Search Engine Watch
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Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to. Source: Search Engine Watch
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Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn�t steep discounts, national ad campaigns, and opening stores at midnight? Source: Search Engine Watch
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Validating your work gets easier when you know the right metrics to share � and how to explain them to your client or boss. Armed with these six reports, you can explain how high rankings alone aren't enough � or even the most important SEO factor. Source: Search Engine Watch
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