SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays. Source: Search Engine Watch
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Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won�t match. Source: Search Engine Watch
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Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up�s and down�s, thrills and spills, twists and turns. Here�s a look at the key changes the industry has faced and a list of top articles. Source: Search Engine Watch
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YouTube marketing news and developments dominated the headlines this year � from big redesigns, to Google Play, and AdWords for video. Here�s a look back at the biggest stories on this year�s installment of our annual video marketing year in review. Source: Search Engine Watch
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For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement. Source: Search Engine Watch
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These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you�ll be well on your way to "landing" your next big customer using your landing pages. Source: Search Engine Watch
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SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy. Source: Search Engine Watch
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Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and, for many SEOs, the moved seemed to herald the end of their world. But how valuable is ranking data anyway? Source: Search Engine Watch
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A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way). Source: Search Engine Watch
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If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. Source: Search Engine Watch
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Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond. Source: Search Engine Watch
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By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define "the most engaging posts" of 2012. Source: Search Engine Watch
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Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand. Source: Search Engine Watch
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Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013. Source: Search Engine Watch
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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more mana Source: Search Engine Watch
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For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards. Source: Search Engine Watch
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Editorial links, just like editorial coverage can't be guaranteed. However, follow these suggestions and you'll maximize your chances of success. Source: Search Engine Watch
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This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK's results in an open assessment of team performance. Source: Search Engine Watch
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Allegations that Morgan Stanley, the bank that underwrote Facebook's IPO didn't give investors a fair crack at material information that surfaced ahead of the IPO has resulted in the state of Massachusetts slapping the firm with a $5m fine. Source: Search Engine Watch
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Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!" Source: Search Engine Watch
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