SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google�s more complex side: mapping queries to actions, intent research, and aligned content creation. Source: Search Engine Watch
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It�s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here�s how Bing Ads Intelligence can help improve your quality scores and landing page relevancy. Source: Search Engine Watch
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When it comes to marketing on YouTube, advertisers don�t often pursue the video platform�s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. Source: Search Engine Watch
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Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets. Source: Search Engine Watch
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The hashtag, or '#', is a regular feature on Twitter and is making its way into the daily conversations of people who actually say things like "hashtag: awkward" out loud. No wonder then that it is "word of the year". Source: Search Engine Watch
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Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move would tell them that their internet connection could be interrupted. Such warnings ceased in early December. Source: Search Engine Watch
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Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here�s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Source: Search Engine Watch
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Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are � watching videos online. Source: Search Engine Watch
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By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren�t showing up in analytics or in your predetermined keyword list, you�ll discover an SEO opportunity waiting to be harvested. Source: Search Engine Watch
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Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets. Source: Search Engine Watch
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Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. Source: Search Engine Watch
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Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. Source: Search Engine Watch
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About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices to search for local products and services. This presents a major opportunity for local businesses. Source: Search Engine Watch
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As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. Source: Search Engine Watch
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This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google. Source: Search Engine Watch
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The FTC has concluded its investigation into Google�s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. Source: Search Engine Watch
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Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach. Source: Search Engine Watch
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Day one of 2013 marks a significant milestone for the internet, as it is 30 years ago that Arpanet, precursor of the modern day internet, was switched to running on the TCP/IP protocol stack which paved the way for the global internet as we know it. Source: Search Engine Watch
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Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. Source: Search Engine Watch
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Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively take advantage of some simple tactics which will help you improve your organic search rankings. Source: Search Engine Watch
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