SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Source: Search Engine Watch
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Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Source: Search Engine Watch
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The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on. Source: Search Engine Watch
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Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. Source: Search Engine Watch
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Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Source: Search Engine Watch
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This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. Source: Search Engine Watch
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Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images. Source: Search Engine Watch
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Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Source: Search Engine Watch
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With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers. Source: Search Engine Watch
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It can be easy to overcomplicate content strategy and keyword research. There�s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. Source: Search Engine Watch
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More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for everyone, here�s how to track every move, filter, hashtag, keyword, Like, comment, and user. Source: Search Engine Watch
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Instead of focusing on New Year�s resolutions, let�s look back at the things B2B SEOs did that were working in the past year. Let�s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. Source: Search Engine Watch
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The same tactics that make search marketing uniquely effective at capturing a user�s intent can now be deployed on Facebook. Here's a quick look at what Facebook�s introduction of search retargeting on the FBX means for advertisers. Source: Search Engine Watch
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Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required. Source: Search Engine Watch
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Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services. Source: Search Engine Watch
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Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch
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What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren�t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave. Source: Search Engine Watch
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Some of the exact elements that can elevate a site � content, links, and usability � can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site�s health. Source: Search Engine Watch
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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here�s all the information you need to gather about your customers' behavior to create detailed customer personas. Source: Search Engine Watch
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SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here�s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions. Source: Search Engine Watch
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