SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales. Source: Search Engine Watch
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Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Source: Search Engine Watch
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Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific. Source: Search Engine Watch
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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Source: Search Engine Watch
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Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". Source: Search Engine Watch
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NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." Source: Search Engine Watch
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Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here's their advice on what you can do to keep your website viable. Source: Search Engine Watch
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Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind's team will be working with Google's search team. Source: Search Engine Watch
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The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. Source: Search Engine Watch
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Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. Source: Search Engine Watch
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Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all of this wonderful information is within the Acquisitions section in Google Analytics. Source: Search Engine Watch
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Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? Source: Search Engine Watch
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Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook', to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms." Source: Search Engine Watch
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SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords. Source: Search Engine Watch
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The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on... Source: Search Engine Watch
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A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. Source: Search Engine Watch
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Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers learn from these brands? Three simple things... Source: Search Engine Watch
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Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits. Source: Search Engine Watch
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Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging. Source: Search Engine Watch
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Users on the go looking for a business�s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? Source: Search Engine Watch
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