SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away. Source: Search Engine Watch
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Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line. Source: Search Engine Watch
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Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Source: Search Engine Watch
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After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. Source: Search Engine Watch
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Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. Source: Search Engine Watch
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Google is making some new changes to Googleâs Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard. Source: Search Engine Watch
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With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. Source: Search Engine Watch
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Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Source: Search Engine Watch
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This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Hereâs the best way to get started. Source: Search Engine Watch
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Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave. Source: Search Engine Watch
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If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. Source: Search Engine Watch
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Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google. Source: Search Engine Watch
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The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars. Source: Search Engine Watch
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Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Source: Search Engine Watch
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The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. Source: Search Engine Watch
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If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits. Source: Search Engine Watch
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With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google. Source: Search Engine Watch
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All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big game, Bing looked at U.S. search volume for both teams and found searches for the Seahawks were higher in 33 states. Source: Search Engine Watch
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It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea. Source: Search Engine Watch
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How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. Source: Search Engine Watch
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