SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace. Source: Search Engine Watch
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It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face. Source: Search Engine Watch
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Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. Source: Search Engine Watch
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Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Source: Search Engine Watch
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With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. Source: Search Engine Watch
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Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used. Source: Search Engine Watch
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If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. Source: Search Engine Watch
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Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's international and U.S.-localized portals, some results are not delivered. Bing's Stefan Weitz blames it on a system error. Source: Search Engine Watch
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Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. Source: Search Engine Watch
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Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete. Source: Search Engine Watch
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Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency's link network, as well as its clients. Source: Search Engine Watch
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Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing. Source: Search Engine Watch
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Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. Source: Search Engine Watch
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Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Source: Search Engine Watch
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Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Source: Search Engine Watch
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Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers. Source: Search Engine Watch
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The student who wins this year's Doodle 4 Google contest will get his or her logo published on Googleâs homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. Source: Search Engine Watch
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Wojcicki pushed hard for Googleâs acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Source: Search Engine Watch
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Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. Source: Search Engine Watch
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As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. Source: Search Engine Watch
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