SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Source: Search Engine Watch
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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Source: Search Engine Watch
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Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Source: Search Engine Watch
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Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting. Here's a comprehensive review of all that goes into deciding what to do in link building these days. Source: Search Engine Watch
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Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam. Source: Search Engine Watch
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Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior. Source: Search Engine Watch
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Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. Source: Search Engine Watch
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Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. Source: Search Engine Watch
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If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page. Source: Search Engine Watch
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Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list. Source: Search Engine Watch
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If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out the complete, revamped version of Maps for all the world to see. Here's what you can expect in the coming weeks. Source: Search Engine Watch
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New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. Source: Search Engine Watch
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Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts. Source: Search Engine Watch
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All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. Source: Search Engine Watch
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SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond. Source: Search Engine Watch
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Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. Source: Search Engine Watch
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The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Source: Search Engine Watch
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Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination. Source: Search Engine Watch
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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. Source: Search Engine Watch
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SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. Source: Search Engine Watch
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