SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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When content is created, technical optimization is needed â keyword placement, engaging copy, and effective calls to action â but these activities are secondary to releasing quality content that users and search engines can react to. Source: Search Engine Watch
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Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Source: Search Engine Watch
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You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. Source: Search Engine Watch
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NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon. Source: Search Engine Watch
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Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else â making sure both experts and regular folks can understand. Source: Search Engine Watch
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If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on. Source: Search Engine Watch
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Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model. Source: Search Engine Watch
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AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. Source: Search Engine Watch
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It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why. Source: Search Engine Watch
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Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. Source: Search Engine Watch
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Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Source: Search Engine Watch
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Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop - just in time for the final competitions, which kick off tonight. Source: Search Engine Watch
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If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Source: Search Engine Watch
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EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking." Source: Search Engine Watch
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Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP â technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Source: Search Engine Watch
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Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days. Source: Search Engine Watch
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Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Source: Search Engine Watch
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Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details â allowing you to take control of your website's data and improve your results. Source: Search Engine Watch
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The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. Source: Search Engine Watch
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SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brandâs audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. Source: Search Engine Watch
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