SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Source: Search Engine Watch
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An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid. Source: Search Engine Watch
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SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The âData Cubeâ â the muscle behind the companyâs S3 platform â is now directly accessible to customers for on-demand resear Source: Search Engine Watch
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Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks. Source: Search Engine Watch
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What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. Source: Search Engine Watch
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Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples. Source: Search Engine Watch
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A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews. Source: Search Engine Watch
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While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported. Source: Search Engine Watch
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Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Source: Search Engine Watch
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eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. Source: Search Engine Watch
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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems youâll face in PPC, with steps you can take to fix whatâs broken. Source: Search Engine Watch
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Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI. Source: Search Engine Watch
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Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Source: Search Engine Watch
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This handy feature makes it easy for you to tweet a snapshot of any websiteâs linking profile, including the Link Profile Chart if itâs available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API. Source: Search Engine Watch
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When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. Source: Search Engine Watch
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The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. Source: Search Engine Watch
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Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. Source: Search Engine Watch
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New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. Source: Search Engine Watch
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Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, youâre bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. Source: Search Engine Watch
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If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Googleâs good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results. Source: Search Engine Watch
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